Each year, the third Sunday of June is reserved to celebrate fathers around the world, acknowledge their roles in our lives, and express gratitude for everything they do for us. From being our first coaches, to coming to our rescue whenever we need them — dad’s do it all. Given…

Over the past year, as our collective focus on health has been heightened, we’ve seen more health and wellness content on social media. A number of influencers had posted Covid-related resources on their social media handles as India grappled with the second wave of Covid-19. …

Many brands have seen success in creator collaborations (influencer hereafter). But when a marketing team which is on a budget start looking for influencer partnerships, they get to see all types of campaign structure and pricings, which has no benchmarking. This guessing game ends today with this post. Influencers usually…